Luma’s platform didn’t reflect the elegance of the properties it featured. The design felt generic, and the browsing experience was slow and unresponsive on mobile.
Poor property filtering and search UX
No visual storytelling around listings
Dated brand feel that lacked sophistication
Limited mobile functionality
The impact on your brand
Users now spend more time browsing, with smoother discovery and improved inquiry rates. Luma now feels as premium as the homes it represents.
