Strategic Mobile Ads
Your brand on lunch trucks that stop at the same job sites every working day.
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Strategic Mobile Ads
Your brand on lunch trucks that stop at the same job sites every working day.
Strategic Mobile Ads put your brand on the side panels of lunch trucks running fixed daily routes to construction sites, factories and industrial parks in South Florida. Each truck stops at 5 to 10 sites a day, so your brand is seen at every one of those stops and by all the traffic along the route between them.
Why does it matter?
The people who buy labor, equipment, safety gear and building supplies are rarely at a desk. Foremen, superintendents and crew leads spend the day on site, and digital ads aimed at them compete with everything else on a phone they check between tasks.
Lunch trucks reach them where they work. Each truck runs the same route every day and stops at 5 to 10 job sites, factories or office parks. At every stop, crews gather around the truck for their break, with your panel in front of them.
Because the route repeats daily, the same people see your brand every working day for as long as the project runs. For trade and B2B advertisers, that frequency is worth more than raw reach.
Two route types, one price
Jobsite Routes
The truck serves the same active construction sites until each project ends, so your brand stays in front of the same crews and the superintendents who hire subcontractors and order materials. Best for labor staffing, equipment and tool rental, safety gear, lumber and building supplies, and subcontractors.
Commercial Routes
A fixed daily circuit through office buildings, factories and industrial parks. Best for businesses that sell to plant operators, property managers and the people who work in those buildings.
Both route types are priced the same. We recommend one based on who you sell to.
What you get with every panel
Weekly route reports
Every Monday you receive a report of the routes your vehicle ran the week before and the stops it logged.
A monthly list of the job sites you reached
The trucks are GPS tracked. Each month you receive the list of active job sites your vehicle visited. For trade advertisers, that list doubles as a prospecting list: every entry is an active project buying labor, equipment or materials now.
One brand per category, per vehicle
No competing business shares your truck. If you sell safety gear, yours is the only safety gear brand on that route.
Recall that physical presence earns
Vehicle advertising has one of the highest recall rates of any outdoor format, according to the OAAA.
When this is not for you
If your buyers are consumers at home rather than people at work, other channels will reach them at a lower cost.
How much does it cost?
Strategic Mobile Ads cost $549 per vehicle per month, billed quarterly, plus a one-time $499 setup for panel design and production. Larger fleets and longer commitments bring it down to $379.
$549 per vehicle per month, billed quarterly
1 to 5 vehicles · Targeted
$549/vehicle/month
Start with the routes that matter most to your buyers.
Recommended
6 to 10 vehicles · Growth
$499/vehicle/month
Save $50 per vehicle. Cover several zones at once.
11 to 15 vehicles · Network
$449/vehicle/month
Save $100 per vehicle.
16+ vehicles
Contact us
Custom quote and a dedicated account manager.
- One-time setup
- $499A single $499 setup fee applies to all new campaigns and covers ad design and full panel production. Clients who renew receive a loyalty credit: quarterly and 6 month renewals receive 50% off the setup fee, and annual renewals have it waived completely.
| Commitment | Discount | 1 to 5 vehicles | 6 to 10 vehiclesRecommended | 11 to 15 vehicles | Billing |
|---|---|---|---|---|---|
| Quarterly | Standard | $549 | $499 | $449 | Prepaid every 3 months |
| 6 months | 10% off | $499 | $449 | $399 | Prepaid every 6 months |
| Annual | up to 20% off | $439 | $399 | $379 | Prepaid once a year |
- Prices are per vehicle per month. Quarterly is the standard billing period.
The impact on your brand
Figures behind this service
- daily impressions per vehicle, based on OAAA and Traffic Audit Bureau figures for wrapped vehicles in urban environments. That is 660,000 to 1.3 million appearances per month, at around $0.63 per thousand on average. Source: OAAA / TAB
- 30,000 to 60,000
- Job sites and commercial stops each vehicle covers per day, on the same route every working day.
- 5 to 10
- Job site visits per vehicle each month, so the same crews see your brand day after day.
- 100 to 200
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Contact
Let’s work together
Send a message and we reply within 24 hours. For a faster answer, call us.
Or book a time directly on our calendar.
Prefer to talk? +1 (833) 423-8493 or email us.